about us
meet vitoria
Hi, I'm Vitoria - a creative strategist, photographer, and lifelong horse girl based in Chicago.
I help equestrian brands create intentional, memorable marketing through strong visual identity, storytelling, and strategic planning.
With a background in photography and social media strategy, I specialize in creating content that feels authentic and deeper than just “content.” My goal is to help brands strengthen their voice, engage their community, and grow online with clarity and confidence.
before studio bonheure had a name,
it had henry
Before we go any further, you should probably meet the unofficial co-founder of Studio Bonheure: my horse, Henry.
Henry's show name is À La Bonheure, a play on words that means both “to happiness” & “at the right time”: two ideas that feel deeply connected to this business. Henry came into my life at a time when I was uninspired, burnt out from unfulfilling work, and tired of waiting for permission, certainty, or the "right" moment.
why studio bonheure?
The truth is, Studio Bonheure exists because of him.
He put a fire under me to finally bet on myself, chase the ideas that scared me, and build something of my own.
This name is a reminder that happiness often lives on the other side of courage, and that sometimes the right time is simply the moment you decide to begin.
beyond the studio
When I'm not behind the camera or in the barn, you can usually find me soaking in the sun, obsessively organizing my planner (Virgo things), or sipping a good sour beer.
